Willma. Portobello Road, London W10

Situated north of the Goldborne Road on the Portobello road, this accessories shop was a fashion mecca for all things uber trendy.

The small size of the property meant it was essential to take full advantage of the perimeter walls and to free-up circulation space in the centre of the shop.

The main design feature was a dynamic and continuous chrome shelf that wrapped around two elevations of the shop. The shelfís various angles allowed for numerous display options and the Perspex enclosures contained and framed individual items.

Part of the glazed faÁade was etched allowing for images to be projected from inside the shop altering the dynamics of the street.

Regrettably there are no photographs of the finished design available.